Many businesses unknowingly lose customers because of basic mistakes in their web design. Here we explain the 5 most common ones.
1. Website not adapted for mobiles
More than 60% of web traffic comes from mobile devices. If your website does not look good on a smartphone, you are losing most of your visitors.
2. Slow loading speed
If your website takes more than 3 seconds to load, 53% of users will abandon it. Performance optimisation is not optional.
3. No clear calls to action
If users do not know what to do when they arrive on your website, they will leave. Clear buttons such as "Request a quote" or "Get in touch" are essential.
4. Outdated content
A website with old information conveys neglect and a lack of professionalism. Keeping content up to date is key to trust and SEO.
5. Not investing in SEO
Having a beautiful website that nobody finds is like having a shop in a dead-end alley. SEO is what enables your potential customers to find you on Google.