Skip to content
    Back to the blogSEO

    Why is your website’s speed key to selling more?

    Creativos Digitales ESP 5 min read

    Your website’s loading speed is not just a technical matter: it is a decisive factor in your sales and your Google rankings. Every second counts.

    The impact on sales

    According to Google studies, 53% of users abandon a website that takes more than 3 seconds to load. That means that if your website is slow, you are losing more than half of your visitors before they see your content.

    Google rewards speed

    Since 2021, Core Web Vitals have been a Google ranking factor. A fast website is more likely to appear in the top positions than a slow one with the same content.

    How to improve speed

    Optimising images, using good hosting, minifying CSS and JavaScript code, and applying caching techniques are some of the key steps. A professional web design includes all these optimisations from the outset.

    Tools to measure your speed

    Google PageSpeed Insights, GTmetrix and Lighthouse are free tools that allow you to analyse your website’s performance and get specific recommendations for improvement.

    Did you find this article useful?

    If you need professional help with your digital project, we're here to help.